Horror Trailer Conventions

• Disclaimer before trailer
• Begin with a 'calm before the storm'- Normal setting accompanied by ominous, eerie non-digetic music
• At start, long shots-little amount of cuts 
• Common dialogue of questions ("What's that?", "Who's there?")
• Dark atmosphere- Nighttime, imagery, pathetic fallacy 
• Dramatic angles- Extreme close up, high angle, low angle
• Isolated- Location gives the sense of no escape
• Loud digetic noises- Screams, breating, running, door slam 
• Purpose of scaring audience while also encouraging audience to watch- no plot points
• Text throughout to invite audience along with giving a hint towards the genre ("This October")
• Iconography indicates genre- Weapons, masks to disorientate audience, don't fully reveal villain unless at the end
• POV shots makes the audience empathise more with the character's fear
• Fast paced shots and editing, chase-builds tension. Speed increases throughout until trailer's peak. Music also gets louder throughout
• Some shots are complete black (Dead Black Out)
• Title shown at end-audience remembers title
• Voiceover of character dialogue over shots