Question 3
What have you learned from your audience feedback?
For the construction of my trailer, audience feedback was extremely helpful. This was because it provided a non-biased and critical opinion in terms of improving my work. When creating my film, I planned with my actors to shoot on two separate occasions. This allowed me to create a draft film after the first day, which I could then, present to my peers and gain ideas on how to improve. On the second time shooting, I was able to implement the ideas onto my new shots for my end product. One piece of feedback I received was to create more tension in my trailer. I did this by making more shots for the start of my trailer to make a calm atmosphere, which gives a false sense of security. I also increased the tension by adding more fast paced and intense running scenes at the climax of the trailer. I was also told that the music I used didn’t work very well with my film as it did not work alongside the creepy tone. Due to this, I used a royalty free piece of music from the website ‘Orange Free Sounds’ called ‘Creepy Doll Music’. This is a piercing and high-pitched noise, which is reminiscent of conventional horror movie music. I then presented this too my peers and they agreed that this music suited the film much better. Another comment that was frequently made was the fact that my shots took place in the daytime. Due to restraints in time, I was incapable of shooting with my actors at night. Therefore, on my second time of shooting, I took shots without the sun or shadows in that could then have a night-to-day filter placed over them in the editing process. I uploaded both of my ancillary tasks onto Facebook and my friends agreed that the genre was, in fact, horror. However, previous media students made me aware of the fact that the background of my poster (which was originally dark blue) was not as effective for symbolising a horror film. Because of this, I experimented with different coloured backgrounds. I decided on black as this shadowed the clown face on the centre of the poster. The darkness of the colour is symbolic of night time and creates a sense of scary emptiness that is conventional of horror movie posters.
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